What is a Landing Page?
The topic of “landing pages” can be a bit confusing at times, but a landing page is a place on your website where you want people to arrive who have responded to either a paid search ad, or an organic search listing, after having put in a search query into a search engine. It is special in that its only purpose is to get people to take a course of action based upon what they searched for.
Landing Page – Unlikely Places
I found the following article, “The Perfect Landing Page – Found on the Back of a U-Haul Truck” to be insightful, as well as humorous, as it addressed the topic of landing pages.
Effective direct communication is the ultimate goal, and it can often be found in the most unlikely of places.
by: Michael Richards